On the other hand, a human would save you some trouble by instructing you to drive past the Hilton and take a right at the blue Fifth Third building.



Google has picked up on this. A post on the Official Google Blog stated today, We found that using landmarks in directions helps for two simple reasons they are easier to see than street signs and they are easier to remember than street names.And now, at least in India, Google Maps is mentioning landmarks to help people orient themselves, to describe turns, and to confirm paths. You can see an example of the end result below.Its likely that this improved approach to giving directions will be implemented in other countries at some point. Google hasnt promised anything, though, so the order and timing of any rollout remains unknown.