Google has introduced a new search ads quality getting started guide.

The guide addresses frequently asked questions from users and offers additional tips about how to improve ad quality. Since introducing the concept back in July 2005, weve done a lot of work to make Quality Scores more detailed, accurate, and transparent, says Dan Friedman of Googles Inside AdWords Crew. These improvements have included adding landing page load time, offering score diagnosis on the Keyword Analysis page, and displaying first page bid estimates.The new Search Ads Quality Getting Started Guide is a resource for how you can get the most out of your search advertising on Google, he adds.