Its designed to determine the optimal selection of each ad element and return it based on the objectives of the campaign.

As you know, weve been busy releasing new features and products to help improve display advertising on the web for everyone, Google says. We believe that Teracents technology fits neatly into these efforts.Google says the one on the right was created with Teracents technology.Teracents technology can pick and choose from literally thousands of creative elements of a display ad in realtime tweaking images, products, messages or colors, the company adds.