5. NewspapersThe online news and information industry didnt do quite as well, decreasing by 1.
3 to a score of 74. USAToday.com was the only site in the category to go up, while ABCNews.com reached an alltime low, dropping by 5 to a 71. With a number of major newspapers shifting operations online, its surprising that news and information websites have not seized the opportunity to provide customers with the quality of news theyve come to expect, says Freed. Online customer satisfaction has a proven impact on reader loyalty and therefore on advertising revenues, and the battered industry needs any help it can get.
