Google has launched a new feature for Google Checkout, which allows merchants based in the US to create and run their own Checkout promotions at any time.

Users simply need to sign in to their Checkout merchant account, go to the Tools tab, and click the Promotions link to create a promotion. Google says the process takes less than a minute. Users can specify the date and time theyd like the promotion to run, and choose from different dollaroff discounts to offer their buyers. When you run a Google Checkout promotion, the standard Checkout button on your site will automatically update to display the discount amount and cart minimum.