There is a scam going on inside of Google search results called Google Cash, aka Google Money Tree, aka Google Treasure Chest.

This is where alleged scammers misrepresent themselves as being affiliated with Google, and advertise a lowcast kit, which would enable people to make money. Now SEO professionals are teaming up to try and influence natural search results that would ordinarily bring up links to these scammers, to instead include articles warning of its existence. This is being referred to as White Knight SEO. HTMatt McGeeGoogle knows about the scammers, and has even posted warnings about them to their company blog, but some wonder why they they are still letting advertisers target keywords like Google Cash.