Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Googlecertified ad networks to compete for display ad space on their sites.

This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits. What do you think of this idea?Comment here. Google explains the concept in the following video You may remember that we began to accept display ads served from qualified thirdparty vendors over a year ago, which helped increase the number of display ads competing on AdSense publisher sites, says Google Business Product Manager Sean Harvey.