content. The picture becomes much more clea.

In fact, content views seem to be going up as transactional ones go down. Thats quite interesting, since the graph goes all the way back to 2006.Going back 3 years, you can see that these two broad categories attracted similar amounts of Internet visits, says Goad. In fact, in July 2006 transactional sites accounted for 5 more UK Internet visits than content driven ones. But fast forward to the present, and the picture is very different.At first glance, you might think tha people were buying less online, and that may be the case these days, considering the state of the economy, but you also have to consider that a lot mroe time is being spent online these days. And social networks fall into the content category.