www.reconstruction.ws http://www.reconstruction.ws/ Leatest articles | http://www.reconstruction.ws/ en More WebProNews VideosHaving the right landing page is incredibly important in getting conversions. http://www.reconstruction.ws/crafting-an-effective-landing-page-dont-go-overboard-1.html ...Its one thing to get traffic, but if it doesnt convert whats the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently. ... Fri, 26 November 2010 15:56:32 GMT You need to focus on more than just the click. http://www.reconstruction.ws/crafting-an-effective-landing-page-dont-go-overboard-2.html ...Its what happens after the click that really matters. Thats your entire returnoninvestment, she says. ... Fri, 26 November 2010 15:53:18 GMT theres so many great tools out there... http://www.reconstruction.ws/crafting-an-effective-landing-page-dont-go-overboard-3.html ...those test really accurately and really get the best information they can, and to make the right decisions about how to design their pages what kind of information to put on them to get the most conversions. ... Fri, 26 November 2010 15:51:28 GMT with Google AdWords specifically or any search engine marketing, where youre trying to target for your particular product, but you might have many different audiences who might search on the same term that need many different types or variations of your pr http://www.reconstruction.ws/crafting-an-effective-landing-page-dont-go-overboard-4.html ...I have a client, as an example, who serves home users as well as business users, but theyre two different products. ... Fri, 26 November 2010 15:50:10 GMT Im seeing less people actually land people directly on their home page, which is good, because you know... http://www.reconstruction.ws/crafting-an-effective-landing-page-dont-go-overboard-5.html ...a home page has a lot of stuff going on...I am seeing people try to create their own landing pages, which is a real positive. ... Fri, 26 November 2010 15:45:12 GMT What the beauty of that is, more people fill out the form when its shorter, so you get initially more people signing up, but then a lot of the go and fill out the secondary information. http://www.reconstruction.ws/crafting-an-effective-landing-page-dont-go-overboard-6.html ...So the initial form cant be intimidating, she adds. It cant be too many fields everything but the kitchen sink. ... Fri, 26 November 2010 15:43:53 GMT Things that ecommerce companies too can be focusing on are things like even the words on the button, says Driscoll Miller. http://www.reconstruction.ws/crafting-an-effective-landing-page-dont-go-overboard-7.html ...Sometimes something like buy now is a little more intimidating, and seems like something that you have to do versus add to cart. ... Fri, 26 November 2010 15:42:09 GMT To set the record straight, theres been a lot of confusion around what Twitter may or may not be doing, stemming from an interview Reuters did with Twitter cofounder Biz Stone. http://www.reconstruction.ws/twitter-news-service-here-its-called-twitter-1.html ...Stone originally appeared to indicate that the company was considering partnering with news organizations on some kind of new Twitter news service. ... Wed, 24 November 2010 21:55:26 GMT Twitters Sean Garrett says Stone simply pondered how news orgs could do this on their own or together. http://www.reconstruction.ws/twitter-news-service-here-its-called-twitter-2.html ...Perhaps w direct access to Twitter data. all hypothetical. Another tweet from Garrett said, Ask biz a can you imagine Twitter doing... ... Wed, 24 November 2010 21:53:34 GMT Related No plans for a Twitter news network. http://www.reconstruction.ws/twitter-news-service-here-its-called-twitter-3.html ...That does not mean however, that news organizations cant use Twitter in different ways like an APlike newswire service. ... Wed, 24 November 2010 21:48:43 GMT Ben Parr at Mashable suggests that Twitter release some kind of newsbased Firehose for news organizations to tap into. http://www.reconstruction.ws/twitter-news-service-here-its-called-twitter-4.html ...Twitter has made no indication that it plans to do this. In the meantime, all that public Twitter data is there to be consumed and distributed. ... Wed, 24 November 2010 21:44:35 GMT Different perspectives from different users. http://www.reconstruction.ws/is-a-twitter-news-service-what-consumers-need-11.html ...However, there is a difference between a tweet from some random person and one from a wellknown figure, in terms of credibility. ... Wed, 24 November 2010 21:42:05 GMT If this kind of behavior continues to run rampant, as it no doubt will, users may find that theyre better off skipping the middlemen and going straight to the sources anyway many of which will be tweeting actual news while the reporters are busy bickering http://www.reconstruction.ws/is-a-twitter-news-service-what-consumers-need-12.html ...Twitter caters to that much better than TV or radio. Hopefully any use of a Twitterbased newswiretype feed will be able to effectively filter through this kind of thing too. ... Wed, 24 November 2010 21:39:35 GMT Should Twitter start its own news service? http://www.reconstruction.ws/is-a-twitter-news-service-what-consumers-need-13.html ...Share your thoughts in the comments.Related How Bloggers Can Find Journalistic Credibility Can Twitter Make Google News Better? ... Wed, 24 November 2010 21:36:58 GMT Mobile Web use is soaring on a global basis, at least if the newest data from Opera holds with respect to other browsers. http://www.reconstruction.ws/opera-confirms-mobile-web-use-soaring-1.html ...Opera reported today that page views and data consumption along with sheer user numbers are all increasing at a rapid pace. ... Wed, 24 November 2010 21:34:37 GMT 1 increase from September 2010 and more than 92 compared to October 2009. http://www.reconstruction.ws/opera-confirms-mobile-web-use-soaring-2.html ...Also, Since September, page views have gone up 12.6. Since October 2009, page views have increased 142. ... Wed, 24 November 2010 21:33:02 GMT Since September, the data consumed went up by 15. http://www.reconstruction.ws/opera-confirms-mobile-web-use-soaring-3.html ...1. Data in Opera Mini is compressed up to 90. If this data were uncompressed, Opera Mini users would have viewed over 5. ... Wed, 24 November 2010 21:27:04 GMT Since October 2009, data traffic is up 134. http://www.reconstruction.ws/opera-confirms-mobile-web-use-soaring-4.html ...So it looks like quite a rush is underway, with young people leading the charge. Opera found most 18to27yearold Opera Mini users use their mobile phones to access the Web more often than a desktop or laptop PC. ... Wed, 24 November 2010 21:25:17 GMT While selling to people using Facebook isnt always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your friends or fans. http://www.reconstruction.ws/landing-pages-on-facebook-versus-twitter-1.html ...WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network. ... Wed, 24 November 2010 21:23:42 GMT One of the drawbacks being of landing pages in Facebook theyre only 520 pixels wide, which is real narrow, but its going to give you a lot more opportunity to do some testing there, said Driscoll Miller. http://www.reconstruction.ws/landing-pages-on-facebook-versus-twitter-2.html ...But a lot of companies arent doing that today. Were finding that when you land people on pages within Facebook when you advertise in Facebook, you tend to have a higher conversion rate, she added. ... Wed, 24 November 2010 21:20:07 GMT What About Twitter? http://www.reconstruction.ws/landing-pages-on-facebook-versus-twitter-3.html ...Facebook and Twitter might be similar in some ways, but they are still very different animals, particularly when it comes to advertising. ... Wed, 24 November 2010 21:15:00 GMT I think what Ive been hearing from people is mostly that you dont want to try and sell to people directly through Twitter. http://www.reconstruction.ws/landing-pages-on-facebook-versus-twitter-4.html ...Nor do you with Facebook, but a Facebook ad...thats a different story. You probably know by now that its in bad taste to just post updates with your marketing message all the time. ... Wed, 24 November 2010 21:09:04 GMT So you wouldnt want to be spamming people with a bunch of status updates and say, 20 off, by now, and that sort of thing, said Driscoll Miller. http://www.reconstruction.ws/landing-pages-on-facebook-versus-twitter-5.html ...But you want to be a little gentler for using a status update versus using a Facebook ad. You may consider having a special section of your site dedicated to social, and its possible that this could lead to a more salesdriven Twitter account. ... Wed, 24 November 2010 21:03:15 GMT When it comes to data centers, we seem to hear about Google and perhaps Facebook most often. http://www.reconstruction.ws/ebay-data-center-earns-leed-gold-certification-1.html ...Both companies have been known to announce new facilities and expansions on a regular basis. But apparently eBay has quite a lot of expertise in this field, too, as the U. ... Wed, 24 November 2010 15:56:40 GMT The LEED certification program is a widely recognized system of encouraging sustainable building practices, and Gold is the secondhighest certification level, falling only below Platinum. http://www.reconstruction.ws/ebay-data-center-earns-leed-gold-certification-2.html ...Its not at all easy to get.A post on eBays Green Team Talks blog explained, Topaz becomes one of only a small handful of data centers on U. ... Wed, 24 November 2010 15:52:33 GMT More WebProNews VideosWebProNews recently sat down with Kelsey Advertising Design interactive director Brandon Eley. http://www.reconstruction.ws/know-the-rules-of-the-communities-when-marketing-in-social-media-1.html ...He told us, A lot of times brands and companies go out on the web, and they think that they want to embrace social media marketing. ... Wed, 24 November 2010 15:50:54 GMT The FTCs cracking down on that kind of thing. http://www.reconstruction.ws/know-the-rules-of-the-communities-when-marketing-in-social-media-2.html ...Its entirely possible that this kind of behavior is also impeding the marketing progress of some brands. ... Wed, 24 November 2010 15:48:45 GMT A lot of times with online forums, there are guidelines that they ask you to follow, and every community might be different, but the guidelines might be that youre not allowed to post links to properties that you own. http://www.reconstruction.ws/know-the-rules-of-the-communities-when-marketing-in-social-media-3.html ...So you have to abide by those guidelines and respect them. Thats just the right thing to do. While you can promote your products and services, you can answer questions about your products and services when people ask, its not appropriate to just go and post those things, he added. ... Wed, 24 November 2010 15:46:47 GMT Look at how theyre using those spaces before you get involved. http://www.reconstruction.ws/know-the-rules-of-the-communities-when-marketing-in-social-media-4.html ...While these principles generally apply to blogging, in terms of content, youre still trying to get people to buy what youre selling. ... Wed, 24 November 2010 15:43:43 GMT There are lots of different reasons that you blog, but these ultimate goals arent usually well defined by bloggers. http://www.reconstruction.ws/know-the-rules-of-the-communities-when-marketing-in-social-media-5.html ...They think that maybe generating traffic or generating advertising clicks is a goal. If youre trying to promote a book or get someone to buy a product off your blog... ... Wed, 24 November 2010 15:39:04 GMT