That is what is so attractive about social media to marketers.

Finn says social news should be as noncorporate as possible, and you should make sure you are part of the community before trying to participate. He also says Digg is not just for video games and gadgets, StumbleUpon is a possibility for all viral content if you use proper categories, and with Reddit you should use subreddits for the best percentage. With Twitter, you should make it easy to tweet your content, allow for easy retweets, and promote during peak hours. You should also leverage noncorporate Facebook pages according to Finn.