Im seeing less people actually land people directly on their home page, which is good, because you know...

a home page has a lot of stuff going on...I am seeing people try to create their own landing pages, which is a real positive. Forms can be critical for landing pages, but you dont want to go overboard, or youll lose the conversion. Weve done some experimentation where weve done like tiered forms where you ask for the absolute essential only on that first form, and then once you get to the thank you page, you might ask them for a couple different optional fields, and surprisingly in the tests that weve run a lot of our clients see anywhere between 70 and 80 percent of the people who fill out the first form fill out the second form with optional information, Driscoll Miller tells us.