The growth of savvy online shopping continues to counter the downward retail trend overall, said Kevin Johnson, CEO of Ebates.

As these numbers demonstrate, shoppers continue to spend in places that deliver high value for their money. As more and more people, including wealthy Americans, realize the benefits of cash back and coupons, our shopping activity continues to far outpace spending offline.Ebates found that users were focused and buying what they needed without much shopping around. This is a noteworthy observation, considering the broad range of online stores available to consumers through the site.