McAfee released results from a study of 163 million online shoppers, and found that the majority of them are digital window shoppers.

In other words, they start shopping on a site, leave for a period of time, then return later to complete the sale. According to McAfees findings, conversions were 11 higher for digital window shoppers who were shown a security cue, and the longer it took a customer to complete a sale, the more responsive they were to security cues. Online retailers who ignore the role security plays in converting digital window shoppers to customers are missing out on billions of dollars they cant afford to lose in this economy, said Shane Keats, senior research analyst for McAfee. Many will take traditional measures to get customers to return, like reducing shipping costs or offering coupons, but more can and should be done.