Women overall 56.

5 versus 50.6 of men across all age segments are more likely than men to belong to a social networking site.There is no denying the fact that social networks are hugely popular, but it is important to recognize that Internet users still spend a significant portion of their time online visiting content sites, said Chuck Moran, Vice President of Marketing at Burst Media.The results of this survey reveal a tremendous opportunity for marketers to utilize both social media and the thousands of high quality Long Tail web sites to reach their target audiences.