This in effect makes Facebook an even more valuable tool for content publishers.

It will help content go viral, spreading through new audienceses.For some pros and cons of retweets, read this article. You can now apply some of these to Facebooks share feature, because it works about the same without the 140character limit. Related Articles Whats Not to Like About Twitters New Retweet Feature? More to Retweeting Than Meets the Eye for Businesses?