However, I also believe if an ad is targeted well enough, a user will find it acceptable, a theory that accounts for Competes findings.

Of Android, iPhone, Microsofts Windows CE, Palm OS, and BlackBerry, iPhone ranked the worst for clickthrough rate at 0.30. iPhone also accounted for the bulk of mobile hits, at 66. The group which clicked on ads the most is the Other group, comprised mainly of BlackBerry users and a small handful of other phone operating systems including Symbian, Nokia, and HTC, says Chitika.Chitika maintains that mobile users do not want to be served ads. Perhaps that is why Mobile Marketing Association President Mike Wehrs has said that if you do it well, it doesnt become an advertisement. It becomes information that they were looking for anyway.For more on mobile marketing without being annoying, read this WebProNews interview with TomForan fromCrisp Wireless.