Eventually, Nedstats analytics and optimization architecture will be used in conjunction with comScores existing audience and mobile network analytics to provide more comprehensive, granular, and realtime analytics solutions that will enhance businesses ab

As the demand for realtime information increases, these assets will enable us to deliver the measurement and analytics platform of the future, the company says. The products we envision building simply do not exist today. While these products will likely have some overlap with current analytics offerings, they will offer a different value proposition. comScore uses the analogy of what the iPad has meant to the world of traditional computing While it has certain similarities to what a personal computer can do, it is designed for a different kind of use that represents a fundamentally different utility to the end user.The company believes that Nedstat has a solid analytics solution, it is their core infrastructure, which will benefit them the most.