Click Forensics has introduced a new traffic quality dashboard aimed at helping ad networks and publishers pinpoint good and bad online advertising traffic sources.
The dashboard is designed to help manage downstream publishers and affiliates and adjust online traffic sources and campaigns to improve quality and performance goals.Paul PellmanChief Executive OfficerClickForensicsOur new dashboard provides a powerful and simple way for ad networks and publishers to figure out whos sending bad traffic and whos sending good traffic to CPC and display ads, said Paul Pellman, CEO of Click Forensics.Ad networks and publishers can use the information to increase the quality of traffic they deliver, resulting in improved advertiser retention and spend.The new dashboard is accessible via web browser and can be used to identify, filter and block traffic that should not be billed or paid for.
