Kipp says Reuters was able to increase its visitors by 500 in 5 years, and that you have to constantly talk about search and SEO.

According to Kipp, relationship building is critical, and you should talk about your successes and failures.BusinessWeek Search Marketing Manager Ulli Muenker offered some more tips on the subject1. Spread the SEO Excitement in Editorial. get the high level buy in find seo champions in the editorial team create peer relationships to overcome skepticismHow show projected traffic increase show competitors search traffic results demonstrate the before and after effect of page increase 2.