Everything is better when it knows who I am, said Glazer, who is responsible for working on developer platforms that include social aspects a more distributed role than he had at Google in the past, Glazer said, when he was working on social exclusively.

Thats an improvement, he said, since social products are no longer siloed within the company.What does social mean to Google? Who I am, who do I know, what do I do, said Glazer. emphasis addedBack in October, Google released its experimental Social Search feature, which Google said would help users find more relevant public content from their broader social circle.