It just makes perfect sense to bring together this crossplatform advertising solution to their national and regional clients.
The news of major cable providers taking their advertisers ads to the web shows that display ads are still a significant element in not just online advertising, but the big picture. AdWeek, citing data from Adify, says that the display ad market is stabilizing, at least in some categories, after being hit by the economy. Though it cannot claim comprehensive insight into pricing trends for the entire display marketplace for example, it lacks data from many top publishers as well as the largest portals and search engines Adify does have unique visibility into the online advertising ecosystem, says AdWeeks Mike Shields of a report from Adify. The Cox TMIowned firm manages over 200 networks, representing inventory on 12,000 sites which reach nearly 70 million U.S. users.
