The overall industry average click fraud rate was 14.
1 percent. Thats up from 12.7 percent for Q2 2009 and down from the 16 percent rate reported for Q3 2008.In Q3, the countries outside North America producing the greatest volume of click fraud were the United Kingdom, Vietnam and Germany, respectively.The significant rise in botnetgenerated click fraud lines up with recent findings of several wellknown malware and online fraud tracking experts, said Paul Pellman, CEO of Click Forensics.Botnets perpetrating click fraud and other online schemes continue to grow in number and sophistication. Advertisers and ad providers need to be especially vigilant about such activity as we enter the competitive search marketing holiday season.
