By selling directly to consumers, manufacturers are able to price their products below those found on most online retailers and more competitively to those found in stores.

Clearly this is a void in the lives of consumers that Alice is attempting to fill. Its still early to tell if this site will remain a success. As long as it keeps the bloggers consumers happy, it could enjoy a long life. Because one thing to remember about wordofmouth is that it works both ways. Reputations can quickly move in different directions online. So can traffic. Do you see more traffic from blogs or from social networks? Comment here.