Efficient Frontier Insights shares some data that indicates Bing continues to grow significantly.

In June, the firm reported that Microsoft experienced a 13 increase in paid click share. Now they say for the first week of August, Bing has lifted click share by 44 since the beginning of June.They did particularly well in both the Travel and Finance categories showing an 11 and 22 click share lift in these categories, says Justin Merickel, VP, Marketing and New Product Development at Efficient Frontier. Microsofts new category focused Bing features may have helped them capture more of the seasonal summer travel searching and the additional query volume related to the stock market recovery.