AOL has launched a new AOL Video division, which the company says will aggregate its online video library assets under one strategic umbrella.
The company also says it delivers on the entire video value chain from creation through syndication to distribution, consumer experience and monetization. YouTube has a new competitor. AOLs video streams increased from 192 million in July to 493 million in October following the companys acquisition of 5min Media, the cofounder of which Ran Harnevo will oversee AOL Video. AOLs acquisition in September of 5min Media brought distribution and market reach to more than 800 premium digital publishers with a combined 300 million monthly UVs, and 350 million monthly video streams including ad and content videos, AOL says.