There is no question that social media can be very time consuming.

Whether you are generating successful relationships and campaigns out of this time can be decided by many variables, but when it comes down to it as youve probably heard before, social media is just that a media. Its not a strategy. How you use it is up to you. Keven Breuner, a local Portland musician from a band called Hello Morning wrote a guest post at the Hypebot blog about how he has been using Twitter in a timeefficient manner to promote his band and get gigs.