Basics for getting it rightNo one size fits all strategyRequires planningDo your homeworkSteve EspinosaVP of InnovationeLocal Listing, LLCSteve Espinosa, VP of Innovation, eLocal Listing, said with local mobile search aim to be in the first 3 local results

Only 3 listings are displayed on the first page of mobile search results. If you target local ads to iPhones in AdWords you see much better results. You can afford to increase the bid to get better traction.Make sure you take over your listing.