In the session Keeping it Local The Convergence of Phones Local Search, the panel discussed the impact of mobile search.
Coverage of the SES San Jose conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.Gregg Stewart, SVP, Interactive, TMP Directional Marketing, said 21 percent of consumers have conducted a local search on their mobile device and another 22 percent said they have tried directory assistance.Usage significantly varies based on the sophistication of the phone.
